Selling your home, with a plan instead of a hope

Selling your home on the NH Seacoast rarely starts with a sign in the yard. It usually starts with a thought you've had for a while: the house is too big now, the kids are gone, or it's time to be closer to family.

Most of the sellers I work with open with some version of "I've wondered what my home is valued at these days." That's where we start. Not with a listing agreement, and not with pressure. With the real number and the reasoning behind it.

From there, selling your home is a series of decisions: when to list, what to fix, what to leave alone, how to price it, where to market it, and how to negotiate when the offers come in. You make every one of those decisions. My job is to make sure you're making them with the facts in front of you.

That goes for a Seacoast colonial, a Lakes Region cottage or a home on the Massachusetts North Shore. The method is the same everywhere. What changes is who the buyer is and how we reach them.

• A three-hour walkthrough before anything is decided, so nothing surprises us later. See how pricing works.
• A short list of recommendations: small, targeted investments that bring bigger returns, and a plain answer on what isn't worth doing.
• Staging as standard, often with my own coastal furniture and decor.
• Professional photos, video, drone, a 3D tour and a floor plan on every listing. See presentation.
• A timed launch with the brokerage's targeted ads and my own ads going live together. See the launch.
• Contact almost daily when there's activity, and at least weekly with updates and feedback when it's quiet.
• A negotiator on your side when the offers come in, and my team tracking every deadline to closing.

You might be thinking, "I'm not doing a bunch of renovations right before we sell." You won't have to. The list is short on purpose, and every item on it has to earn its place.